How did I get to work on this ?

This is one of the projects which I did out of interest to explore and experiment with dashboards

Process & Tools

1. Formed a word cloud
2. Affinity clustering
3. Persona research and exploration
4. Information architecture
5. High-fidelity wireframes

Key Points

1. Very visual focused and responive design approach
2. Tailored for marketting managers' and directors' key information needs