How did I get to work on this?

1. I did this project while working as a freelancer
2. This project gave me a great learning opportunity as the persona profiling was intensive and deadlines were short

Process & Tools

1. Word cloud formation
2. Persona Profiling
3. Identifying goals and frustrations
4. High-fidelity Wireframing

Key Points

1. A very persona focused project with user centric design
2. Got an opportunity to interview, observe and work with the various users involved